Pitch School is the place to be to help you become customer and investor-ready! I created Pitch School to help startup founders become clear with what they do, who they do it for and why they do what they do.
In 2016, I started consulting startups throughout Europe to help them get “investor-ready”. In the last 12 months, I’ve helped the following startups…
- NetworkTables B.V. (Netherlands)
- Dr. Linda Papadopolous (UK)
- Gonkar (Germany)
- Biohacking101 (Germany)
- QHopper (Australia)
- Muliebrity (Germany)
- Urban Gardens (Australia)
- Aiminda bot (Germany)
- Baimos Technologies GmbH (Germany)
The 8-Step Pitch Blueprint
- What are you solving?
- Sympathize with your customer’s pain?
- What opportunities do you provide?
2. Solution (Product/Service)
- How do you solve this problem for your customers?
- What does your product do (describe it simply)?
- How does it work (short and sweet – this is your teaser to keep your customers engaged)
3. Product Demo
- Video/ Screenflow/ real life demo (this can be risky)
- Use a real customer use case (can you show a customer using it)?
4. USP (Unique Selling Proposition)
- What’s unique about your solution? (Technology/ partner/ relationships > Make sure you always focus on how your solution is unique for your customer)
- How do you help your customers get results differently than your competitors
- Who uses your product now? (Pilot/test customers, verified brands > Show and tell)
- Can you share the success they have had with your product? (It’s important to use facts and figures to strengthen your positioning with your potential customer)
- Are people talking about your product? (Coverage/PR/Media)
6. Business Model (Onboarding Strategy)
- How do you onboard your client? (How smooth is the process?)
- What’s the cost involved?
- Do you provide any incentives for them to start? (If applicable, think incentives for your customer as they scale with your product?)
- Timeline – what does a successful onboard or roll out look like (presenting this in a clear and concise way).
- What skills/ relevant experience does your team have? Why can you ensure you can do this best?
- Who will your customer work with? (present who’s behind the product)
- Who will be dedicated to your customers once they buy your product? (If applicable)
- And why you?
8. Call to Action
- Clear request
- Next steps
- What can you do to get your customer to take action…NOW!