What is Pitch School?

Pitch School is the place to be to help you become customer and investor-ready! I created Pitch School to help startup founders become clear with what they do, who they do it for and why they do what they do.

In 2016, I started consulting startups throughout Europe to help them get “investor-ready”. In the last 12 months, I’ve helped the following startups…

  • NetworkTables B.V. (Netherlands)
  • Dr. Linda Papadopolous (UK)
  • Gonkar (Germany)
  • Biohacking101 (Germany)
  • QHopper (Australia)
  • Muliebrity (Germany)
  • Urban Gardens (Australia)
  • Aiminda bot (Germany)
  • Baimos Technologies GmbH (Germany)

The 8-Step Pitch Blueprint

1. Pain

  • What are you solving?
  • Sympathize with your customer’s pain?
  • What opportunities do you provide?

2. Solution (Product/Service)

  • How do you solve this problem for your customers?
  • What does your product do (describe it simply)?
  • How does it work (short and sweet – this is your teaser to keep your customers engaged)

3. Product Demo

  • Video/ Screenflow/ real life demo (this can be risky)
  • Use a real customer use case (can you show a customer using it)?

4. USP (Unique Selling Proposition)

  • What’s unique about your solution? (Technology/ partner/ relationships > Make sure you always focus on how your solution is unique for your customer)
  • How do you help your customers get results differently than your competitors

5. Positioning

  • Who uses your product now? (Pilot/test customers, verified brands > Show and tell)
  • Can you share the success they have had with your product? (It’s important to use facts and figures to strengthen your positioning with your potential customer)
  • Are people talking about your product? (Coverage/PR/Media)

6. Business Model (Onboarding Strategy)

  • How do you onboard your client? (How smooth is the process?)
  • What’s the cost involved?
  • Do you provide any incentives for them to start? (If applicable, think incentives for your customer as they scale with your product?)
  • Timeline – what does a successful onboard or roll out look like (presenting this in a clear and concise way).

7. Team

  • What skills/ relevant experience does your team have? Why can you ensure you can do this best?
  • Who will your customer work with? (present who’s behind the product)
  • Who will be dedicated to your customers once they buy your product? (If applicable)
  • And why you?

8. Call to Action

  • Clear request
  • Next steps
  • What can you do to get your customer to take action…NOW!